Denise Cassino, Wizardly Web Designs

Denise Cassino wears many hats.  From editor to publisher to writing school director, she has advanced to creative website design and marketing with a focus on book and authors.  Utilizing Web 2.0 Marketing techniques, Denise focuses on blog marketing, networking, inbound linking and book marking.  Together these methods help promote the website and business by spreading the word via the Internet. 

Seventy percent of what the search engines look for is popularity, so the more times your website URL appears in your blog, web pages and those of others, the higher recognition Google and the other search engines give you.

Denise also utilizes the contacts she has developed over the last eight years in the writing world to arrange virtual book tours where other websites and blogs host an author for a day, week or month, posting pertinent information, book summaries, interviews and book reviews. 

Networking via inbound linking, blogging with directed links and Virtual Book Tours combined are an effective approach to getting the word out on a given book.

Denise also arranges radio interview, speaking engagements and promotional opportunities while offering her authors tips on how to market on the local level.